Claire's Origin Story

Who would've thought that our collaboration with Claire (@condimentclaire) had already been on her mind before we even met? As it turns out, she’d been dreaming up the perfect blend for years. As Claire puts it:

"Josu Salt reached out to me to create a salt blend? How lucky was I?! By simply watching my videos online, the team trusted me to create my own flavor mix. There was no doubt in my mind that the blend would incorporate cinnamon & vanilla. I had been buying vanilla salt and adding cinnamon to it for years. Prior to finding vanilla salt, I’d get vanilla powder and it to some salt and cinnamon. I figured, since I already mix these on the daily, I may as well find a way to combine then all into one singular jar! And that’s exactly what we did."

It was like a match-made in "flavor heaven". With her vision and our salts, Cinnamon Vanilla Salt came to life—a sweet, savory, and versatile blend that has quickly become a fan favorite.

Claire’s journey to becoming the internet’s condiment queen is inspiring (and let’s be honest, delicious). She took her love of creating unique flavors, hit record, and built a loyal community of food lovers.

Collaborating with Claire felt like a natural fit. Her creativity and passion aligned beautifully with Josu’s mission to banish boring meals.

What Makes Cinnamon Vanilla Salt So Special?

It’s not just about how perfect it is on toast, in coffee, or sprinkled over desserts—or how it nails the sweet-and-savory combo. It’s about how her favorite flavor experiments are now something we all get to share and enjoy at the comfort of our homes.

What’s Next for Claire?

Claire’s just getting started, and we couldn’t be more excited. She’s just released her new book “The Condiment Book” (cue the happy squeals!) and always surprising her fans with fresh ideas and recipes. Her flavor drops sell out in no time, and we’re so proud to have been part of her very first collaboration.

Why It Matters

At Josu, we’re all about partnerships that have meaning. Claire’s story isn’t just about seasoning—it’s about taking risks, following your gut, and turning ideas into reality.

Got a favorite way to use Cinnamon Vanilla Salt?

Hit us up @josusalts or leave a comment down below—we’re always looking for new ideas!