Meet Becca Murray: The Queen of Spicy and Everything Cozy
“I always order the spiciest thing on the menu and literally used to drink salsa as a baby,” Becca Murray laughs. And honestly? That tells you everything you need to know about why her Spicy Citrus Salt was destined to happen.
Becca (@thebeccamurray), a photographer and content creator who’s built a career on making food approachable (and a little fiery), was one of Josu’s very first collaborators. Her LA lifestyle and obsession with bold, spicy flavors brought her and Josu together, and the result is nothing short of magic.
How It All Started
When we first sent Becca some salts, we didn’t know what to expect—just a little “try it out, no pressure” kind of moment. But then? She tried them. And suddenly, it was like, “Yep, this is it.” Becca was all in. Or as she puts it:
“Honestly, Josu won me over immediately with the taste. It’s just so GOOD. But it was the story, the humans, that drew me in. Josu truly is a family business, built on community and connection.”
After that, the ideas started flowing. Becca’s love of heat and citrus led us straight to Spicy Citrus Salt, and together, we brought it to life. It’s bold, it’s bright, and honestly? It’s just like her.
Why Spicy Citrus Salt Is a Star
Becca describes it as balancing “spicy Korean gochugaru with orange for a hint of sweetness,” inspired by her favorite snack: avocado with orange, lime, chili powder, and salt. We’ll just say it: this salt is a game-changer. It’s perfect on tomatoes, roasted fall veggies, and—pro tip—makes the ultimate margarita rim.
What’s Next for Becca?
Her creativity doesn’t stop with Spicy Citrus. The success of this collab opened the door for more flavors, including her Green Goddess Salt. And if you ask Becca, her Josu bundle is always stocked with Garlic Chive (eggs and pasta), Savory Mushroom (soup and umami everything), and, of course, Spicy Citrus.
Why It Matters
Becca’s partnership with Josu is about creating best experiences, celebrating individuality, and making everyday meals extraordinary. We’re so proud to have her in the Josu family, bringing spice and joy to kitchens everywhere.
Got a favorite way to use Spicy Citrus or Green Goddess Salt?
Share it with us at @josusalts or leave a comment below.
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